7 Uses of Recruiting Automation that can Optimise Your Hiring Process

Automation in the recruitment industry aims to reduce and remove time-consuming, repetitive tasks so that more time can be spent on high-value activities, such as client relationships and winning new business.


Automation in the recruitment industry aims to reduce and remove time-consuming, repetitive tasks so that more time can be spent on high-value activities, such as client relationships and winning new business.

Day-to-day recruiting tasks such as candidate sourcing, CV screening and manually tracking potential hires through an Applicant Tracking System (ATS) currently occupy far too many hours – hours that could be spent growing the business or solidifying current relationships. Using technology to automate these and other processes can accelerate time-to-fill and reduce cost-per-hire, not to mention improving the quality of candidates that get put forward for jobs. This is a win-win for both recruiters, in-house HR staff and applicants.

Early adopters are already seeing some of the benefits – companies using recruitment automation have seen their cost per screen reduced by 75% and their revenue per employee improve by 4%.

Below we’ve compiled the most powerful benefits of recruiting automation that you can implement and enjoy today.

Find suitable hires faster and with less stress

According to a LinkedIn report, 90 percent of global professionals want to hear from recruiters to talk and learn more about opportunities. With so many prospective candidates it is almost impossible for you to talk to everybody.

By using intelligent automation, the online sourcing process can be completed quickly and efficiently, with smart ‘bots’ canvassing hundreds of talent pools and databases for quality candidates. This leaves you, the recruiter, with more time to talk to the highest quality prospects, and more opportunities to place people in the right jobs.

Manage and automate the majority of candidate communications

Recruiters spend a good portion of their day sending emails back and forth; prospecting emails, confirmation of applications, and meeting invites all take up a lot of valuable time.

With intelligent automation, the majority of routine emails can be automated for good, leaving you more time for the activities that bring the most value to your business. Having ‘bots’ at your disposal means you can be available 24/7, automate callbacks and meeting invites, and confirm/reject applications without having to pick up the phone.

Pre-qualify candidates without time-consuming calls and meetings

One of the biggest complaints recruiters receive is the lack of feedback for unsuccessful candidates.

With intelligent automation, real-time data can be harnessed and automated emails from a pool of pre-existing responses can be sent out when a candidate’s status changes. This provides valuable feedback to hopeful candidates, gives them closure if unsuccessful, and cements your business as a brand that always follows up.

This simple act significantly increases the chance that top talent will communicate and work with you again in the future.

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Screen CVs and applications quickly to find only the most suitable candidates

The average is 23 hours of CV screening for every single hire. That’s 23:1 – far too unproductive when the technology exists that can 10x, or even 20x, that output.

By leveraging AI-powered automation, CV screening can be outsourced to intelligent ‘bots’, automatically grading and ranking new candidates in order of suitability. This allows you to refocus your time on higher value priorities such as talking to candidates to assess their personalities and culture fit.

Spend more time face-to-face with your candidates and clients

Recruiters are at their best when they are interacting with qualified candidates, whether face-to-face or over Zoom.

Unfortunately, a significant amount of man hours are lost to monotonous, low-value tasks that couldn’t be avoided – until now.

Intelligent automation helps recruitment organisations to better manage the candidate experience, allowing recruiters to be responsive, agile and proactive when dealing with the constant challenges that come up during the hiring process.

Improve applicant tracking systems

Applicant tracking systems (ATS) are used to track candidates as they move through the hiring process. Not all ATS software uses intelligent automation, but with a simple integration communication between disparate systems can be streamlined and all data unified, improving both the candidate and client experience. As more and more data is collected you will also be able to further refine your recruitment strategies, which will lead to even more productivity and growth.

Measure the quality of hire and demonstrate ROI

In the past, demonstrating tangible ROI as a recruiter was challenging. Now, using automation technology and predictive analytics, you will be able to ‘close the loop’ with hiring managers and leverage end-to-end data to prove the quality of an individual hire. This ability to demonstrate clear ROI to clients will not only be attractive to new business prospects but also to prospective candidates, who will be confident in your ability to find the right job for them.

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