Digital transformation is a hot topic for every business. With the emphasis on better, faster services companies are racing against the clock to deliver digital initiatives that will boost customer satisfaction and increase business agility, with the ultimate goal to facilitate growth. Over 40% of technology spending will go towards digital transformation this year, with CEOs and CIOs leading the charge to what has been accurately labelled a ‘competitive necessity’ in the modern marketplace.
Proper planning is key, of course. You need end goals that fit the overall vision for your business, as well as a system in place to keep projects on track. It is a common mistake to think of digital transformation as just a technology problem. On the contrary, it is your people and culture that will decide its success. Do you have key people in the right positions to lead the charge? Are your teams in place and ready to embrace the future of connected work with an open mind? Only when your entire staff are on board and fully briefed on the strategic purpose of digital transformation should you move forward with choosing technology providers and planning the gradual replacement of legacy systems.
But as important as all this is, it isn’t where you begin.
You begin with a tightly controlled, detailed vision of what you would like to achieve. We’re talking top-level, blue sky thinking on your ideal transformation, grounded in the reality of what you can practically accomplish within a given timeframe.
I’ve worked with many clients that find this initial stage difficult. Digital transformation can seem like such a vast, overbearing network of separate processes that it can be easy to get overwhelmed before you even get started. Often I find a simple thought experiment like the one below can go a long way to clarifying what you would actually like to achieve. This two-step questioning process is humbling and extremely simple but will ensure your project starts off on the right foot, and without any of the obstacles that often trip up well-meaning technology executives.