The challenge to grow and adapt your business in the face of digital disruption; it should be more like a carefully planned and resourced expedition

Transformation – it’s not a journey!

    • Earlier this month I was interviewed for a video blog and the questions I was asked during the interview prompted me to put this article together, sharing some views on future market trends, so-called Transformation Journeys, and also what makes it so difficult for many businesses to grow and adapt in the face of digital disruption.

      Digital Disruption – why is it so hard to grow and adapt when it is happening to you?

      Quite simply, I think the scale of the challenge and the speed of response required.  Businesses have operated within known boundaries for decades, sometimes centuries.  That’s all changing, today we live very much in the age of a “now” generation where information is instantly available and services are instantly demanded and if you’re not in a position to capitalise on that you get left behind.

      The future – what is emerging now, and what is here to stay?

      Ah, if I had a crystal ball.  Actually, you don’t need a crystal ball to be aware of some of the things that are emerging and here to stay in our industry.  You guessed it – Disruption and transformation make my list.  Also, robotic process automation, Artificial Intelligence and whilst its perhaps no longer an emergent trend, social media in terms of its global influence and power and the data available from it.  So what’s our role in this future?  Well, from their humble beginnings as workflow products through to BPMs and now Digital Transformation platforms the tools that Procensol consultants use on a daily basis have always been the glue that holds everything together at the leading edge of business transformation and I see them becoming more and more mainstream in future.

      Transformation – what should be front of mind for companies on a transformation journey?

      When asked this question, my first response is that I dislike the tendency to append the word journey onto contemporary buzzwords, it’s very clichéd.  I guess a journey sounds fun and exciting which of course it can be, but for me a journey is synonymous with a scheduled trip from one destination to another with obligatory selfies at well-established signposts and landmarks.  If you’re taking that approach within an organisation you’re doing it all wrong, you’re doing something that worked for somebody else or worse still you’re doing something generic that almost but doesn’t quite fit.  That’s the model for monolithic, pre-packaged software that we should be moving away from.  If anything, for me it’s more akin to an expedition, you start out with a vision, assemble the tools and personnel you know you’ll need and you step out into the great unknown.  Along the way you’ll face challenges, unforeseen events will occur, things will break, you’ll need to improvise to fix them and you’ll meet new people who can help you.

      In short, apply the principles of flexibility, adaptation and agility to the very project or programme you’re implementing in order to achieve those goals for your business.  This is where modern low-code, rapid build, digital transformation platforms coupled with agile delivery methods excel (just happens to be Procensol’s sweet spot).

  • About the Author

    Steve Huckvale

    Managing Director, UK and Co-founder

    Steve Huckvale is the Managing Director of Procensol UK. He is one of the founding members of Procensol, established in 2008 and has played a major role in establishing the consulting practice in the UK. Under Steve’s leadership the company has steadily grown with a customer base across the United Kingdom, Europe and Australia. With over 20 years of experience in the IT industry, Steve has successfully taken the lead role in many high profile projects in the BPM space over a wide spectrum of technologies.

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